Too Good To Go - "Who Rescued Who?"
Copywriter: Lucas Chu / Art Director: Gemma Colome
Too Good To Go wants people to give overlooked meals a second chance. The platform helps restaurants and stores offer unsold food at a discount — saving it from being tossed. They even call it “rescuing” instead of ordering.
So why not lean all the way in? Let’s play off familiar animal adoption language and portray these dishes as lovable lost meals, just waiting for someone to bring them home.
Our print ads borrow the familiar look of DIY tear-off posters — the kind you’d find on a lamppost or community board — and give them a tasty twist. Each flyer features a “lost” food item from Too Good To Go, with tear-away tabs that include clever taglines and a link to download the app.
Social
Everyone remembers that one unforgettable bite. Humans and Their Food is an Instagram series that highlights heartfelt, funny, and surprising stories about the meals that left a lasting impression. It’s a love letter to the dishes that changed everything.
Video Ads
Sarah McLachlan has two Grammys to her name, but she’s arguably best known for those endlessly rerun ASPCA commercials that made every ‘90s kid reach for the remote (and maybe a tissue).
This online video parodies those tearjerkers — swapping out the forlorn animals for equally sorrowful-looking bagels in need of a second chance.