The Ocean Cleanup – ”Oops, You Dropped This”

Lucas Chu: Copywriter, Art Director

Problem: Many don’t feel personally responsible for ocean pollution.

Insight: Trash doesn’t just disappear—it finds its way back, one way or another.

Solution: Make pollution personal by turning the ocean into a lost-and-found for human garbage.

Scenic landscape with mountains, a lake, and grassy fields in the foreground.
A modern building on a green hillside with snow-capped mountains in the background under a cloudy sky.
Modern wooden house with large glass window situated in a grassy field with a mountain range in the background.
Modern wooden house with stone pathway and stairs overlooking green hills and distant mountains at sunset.
A modern wooden building in a hilly landscape with mountains in the background.
Modern wooden house surrounded by tall grass and mountains in the background.