Spotify - "The Mozart Effect"

Copywriter: Lucas Chu / Art Director: Gemma Estadella Colome / Editor: Dale Arroyo

Problem:

Epilepsy puts millions at risk of severe, unpredictable seizures, yet existing treatments remain costly, invasive, and unreliable for many.

Insight:

Studies show certain music can reduce seizures by up to 65%, with Mozart’s compositions having a particularly strong neurological impact—yet this potential remains untapped.

Solution:

Spotify’s "The Mozart Effect" offers a first-of-its-kind AI-generated playlist, releasing music weekly that mimics Mozart’s proven therapeutic patterns, giving people an accessible, non-invasive way to manage symptoms.

Epilepsy affects millions of people worldwide, placing them at daily risk of severe, unpredictable seizures.

While medications exist, they can be costly, invasive, and inconsistent, leaving many in need of alternative ways to manage symptoms.

That’s where music steps in.

Introducing "The Mozart Effect" by Spotify—an innovative playlist designed to help ease epilepsy symptoms through sound.

Research has shown that certain melodies and rhythms can lower seizure probability by up to 65%. One composer, in particular, has been studied for his impact—Mozart.

By harnessing AI technology, we created a playlist that releases fresh music weekly, replicating the patterns and compositions known to provide relief—giving people an accessible, non-invasive solution to help manage their condition.

Through the combination of science, sound, and innovation, those affected by epilepsy can experience fewer symptoms, greater stability, and a better quality of life.