Sol - "Liquid Sunshine"
Copywriter: Lucas Chu / Art Director: Gemma Colome
Since 2020, Sol Cerveza has been brewing its beer in Zoeterwoude using 100% solar energy — and shipping that sunshine to more than 50 countries, from Spain to Australia to The Netherlands.
But why should the rest of the world have all the sunshine? We brought that same solar-powered beer to some of the cloudiest, rain-soaked cities across the U.S. — proving that a little light can always be found… inside a bottle.
OOH
The U.S. leads the world in public weather accuracy — the product of decades of innovation and infrastructure.
We put that precision to work in our digital out-of-home ads. Using real-time weather data, the screens stay cloudy when skies are clear, saving the full message for those dreary, rainy days — when people need a little brightness the most.
Social
Much like our outdoor ads, our social content adapts to the skies. By tapping into location data and local forecasts, these posts deliver weather-matched messaging straight into your feed — rain, shine, or somewhere in between.
