Print/Still Ad

Concept:

A fortune cookie—but instead of a paper fortune, the slip inside is replaced with a positive pregnancy test.

Headline: Not the surprise you wanted?

Body Copy: Some surprises make your day. Others change your life. Planned Parenthood offers expert birth control options—so you’re only surprised when you want to be.

CTA: Plan ahead. Visit Planned Parenthood today.

Billboard Ad

Concept:

A vending machine with two side-by-side compartments:

• One labeled "Control"—filled with condoms, birth control packs, and emergency contraception.

• One labeled "Chance"—filled with pregnancy tests.

Headline: Choose wisely.

Body Copy: You can leave some things up to fate. Birth control isn’t one of them.

CTA: Plan ahead with Planned Parenthood.

Video/Motion Ad Copy

Concept:

A montage of absurd surprises—the kind you wish you could undo—ending with the ultimate surprise you should have prevented.

Scene One: Everyday Annoying Surprises

Visual: A person sneezes with a mouthful of cake, covering themselves in frosting. Dialogue: "Oh no. This is... definitely not ideal."

Visual: Someone wipes away smudged mascara, only to realize it's now smeared across their entire face. Dialogue: "Uh... this is salvageable, right?"

Visual: A butterfingered phone-drop onto concrete, instantly shattering the screen. Dialogue: "It’s fine. It’s fine. It’s—oh. It’s definitely not fine."

Voiceover: "Some surprises are messy..."

Scene Two: Increasing Stakes

Visual: A person cutting their own bangs with extreme confidence—then looking horrified. Dialogue: "It’s fine, I saw a tutorial—oh. Oh no."

Visual: Someone accidentally liking an ex’s photo from six years ago at 3 a.m. Dialogue: (whispering in horror) "Why did I do that? Why did I do that??"

Voiceover: "Some surprises are worse..."

Final Scene: The Ultimate ‘Oops’ Moment

Visual: A positive pregnancy test appears—our main character stares at it, then looks directly into the camera with panic. Dialogue: "...Well. That’s a plot twist."

Voiceover: "But some surprises? Some you can prevent."

Closing Message & CTA

Planned Parenthood logo with birth control options displayed behind it.

Voiceover: "Plan ahead with Planned Parenthood."

Experiential Activation – “The Oops Pop-Up”

Concept:

A public vending machine experience where visitors interact with “chance vs. control” decisions in real time.

Execution:

1. The "Oops Vending Machine" Installation

• A real vending machine offering two buttons:

  • "Control"—dispensing free condoms and info about birth control.

  • "Chance"—dispensing a fortune cookie with a fake “Oops!” message inside.

2. Live Screen Display – “Undo the Oops”

• A digital billboard tracks every person who chooses "Control," displaying the real-time number of “oops prevented.”

• As more people participate, the tagline "Smart choices make better surprises" appears.

3. Social Media Challenge – “Oops You CAN Prevent”

• Users post their worst surprise stories (accidental haircuts, bad purchases, embarrassing texts).

• Planned Parenthood responds with "There's one surprise you CAN prevent," encouraging birth control planning.

Hashtag: #OopsPrevention

Mobile & Social Digital Strategy

IG Reels / TikTok Video Concepts

1. "POV: The Worst Time for a Surprise" (15–30 sec)

Opening Scene:

Visual: A girl excitedly opening a mystery box—only to find an “Oops! You’re Pregnant” card inside. Dialogue: "Oh my god. Wait. WAIT."

Cut To:

Visual: Someone spits out coffee in shock. Dialogue: "I did NOT order this!!"

Visual: A group of friends slowly backing away. Dialogue: "That’s... definitely one surprise we weren’t expecting."

Final Frame: "Not all surprises are fun. Plan ahead."

2. "POV: Your Vending Machine Choice" (15–30 sec)

Opening Shot: A vending machine with two choices:

• Control—condoms and birth control.

• Chance—a fake “Oops” note.

Cut To:

• Someone presses "Chance" and gets an absurd "Oops!" fortune cookie.

• The camera zooms in on the worst fortune ever: "You’re about to have a life-changing surprise!"

Text Overlay: Don’t gamble with birth control. Choose wisely.

Event & Hashtag Strategy

Hashtag: #OopsPrevention #PlanAhead #SmartChoices