One Tree Planted – ”Start Small, Grow Big”

Lucas Chu: Copywriter, Art Director

Problem: People dismiss tree planting as a tiny effort, thinking it won’t make a real difference.

Insight: Every massive forest started with a single tree. Every tree creates ecosystems, shade, life.

Solution: Highlight how the smallest action—just one tree—leads to enormous change over time.

Scenic landscape of a large turquoise lake surrounded by green hills and mountains with a cloudy sky.
A small modern house on a green hilly landscape with snow-capped mountains in the background.
A modern building with wooden and metal exterior, large window, and a mountain landscape in the background.
A modern wooden house with a zigzag roofline surrounded by tall, golden grass and mountains in the background.
Modern wooden house with stone steps and patio in a hilly landscape with mountains in the background
A modern wooden building situated on grassy hills with mountains in the background and a cloudy sky.